THE FIFTH LABEL LOVE
The Fifth Label is on top of our radar when it comes to new brand love. Head designer and the one responsible for our latest fashion addiction, is Adelaide girl Amy Hicks. After catching her design break as the co-head designer of Finders Keepers she branched out with ‘The Fifth’ in the summer months of 2014 and never looked back.
It's all about laid-back, comfortable and easy-to-wear pieces. The focus of the brand is quality and wearability with many styles that can be used as bass notes to any wardrobe. But don't think its all plain jane, pieces such as the High Road L/Sleeve Playsuit or the Sun and Moon Dress have amazing one of a kind patterns that are statement pieces.
Since its launch, The Fifth Label quickly drew a cult following and it’s no surprise with each collection continually redefining the expectations of how everyday style can be delivered. Amy's vision of the Fifth Girl as confident, a bit of a tomboy but still girly at heart; and we couldn’t agree more. The Fifth label is sleek, effortless and quietly confident.
To see what all the fuss is about, shop all our amazing Fifth Label pieces here